Ranking on Google and other search engines accounts for the
traffic generated online to a particular website. There are many factors which
affect the ranking of a page on a search engine.
A search engine indexes your website based on the quality of
your website, usefulness, title & keyword s coherence with the content,
design etc.
But first you need to realize that in order to index your
website on the first page of the google you need to improve the overall quality
and user experience on your website.
Let’s have a look at a few tips which has helped me achieve
some great results for my clients and could help you to achieve the same for
yourself.
1.
Title of
the page: Make sure that you have a title for your web page which should be
relevant to the purpose of the page, service or your business. A title
shouldn’t exceed more than 59 characters and create interest for the user in the first
impression.
2.
Meta
Description: The meta description
defines the overall business or services offered in not more than 160
characters specifically for the landing page. If you go beyond 160 characters
then your description would be clipped and replaced with dots after the limited
number of characters which might sound meaningless and nobody would click on
your link even if your indexing is higher.
3.
Sitemap:
Defining the sitemaps on a website is very important. They help the google bots
to analyze your website and adds relevancy to the search engine optimization of
your page. More importantly, it is the list of all the available pages on your
website that search engines should crawl.
4.
Meta
Attributes: The meta robots tag states when search engines should explore,
index or follow your page. This tag can be responsible for the absence of your
website in search engines index.
The "noindex" value prevents the page from
being indexed and the "notfollow" value prevents the links from being
tracking by search engines robots.
The tag should be placed after the <title> tag and
the meta Description in the <head> tag of your HTML document.
5.
Link
Canonical: A canonical link element is an HTML element that helps
webmasters prevent duplicate content issues by specifying the
"canonical", or "preferred", version of a web page as part
of search engine optimization.
The attribute link rel="canonical" enables you
to avoid duplicate content. A canonical URL corresponds to the favorite version
of a set of pages with a similar content (example: a product sheet found in two
different categories and thus in two different links).
Determine the URL you would like to present to users and
indicate it in your tag.
This tag is located after the <title>tag in the
<head> of you HTML document. To use properly the canonical URL, read this
Google article: https://support.google.com/webmasters/answer/139066?hl=en.
6.
Use ALT
Attributes: The alt attribute gives information to search engines about the
description of your image (An alternative text).
The alt attribute must be defined, so that robots get
information about the description of the image in order to index it in image
search engines.
It can be helpful for impaired people and will be
displayed in case of problem with image loading.
Place your keywords wisely because this tag is another
key to boost your SEO. The length of the textual alternative must be less than
80 characters.
7.
Optimize
the number of Links associated: Too many links in a page decrease the
importance of each of them. The excessive use of links can be similar to spam indexing
for search engines and you would lose efficiency.
More than 100 links must be avoided. If you can't avoid
it, spread your links over several pages.
8.
Title Coherence:
The <title> tag must contain the main keywords used in the redaction
of your page. The theme of the page in question must be clearly described.
If not, either your title is not representative of your
page, or keywords of your page are not properly optimized.
Avoid default titles such as "no title",
"new document", "homepage” as well as generic titles that don't
reveal your keywords such as "Welcome to my website!"
9.
Keyword
Density: The keyword density refers to the number of times a same word
appears on a web page. The keyword density value takes into account the context
and semantics related to keywords (text in bold, h1, links…).
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