Google Data Studio – Features & Benefits

Create Beautiful Data Stories with Google Data Studio 360

The application is still under test and improvements are being made to the beta version of the platform. Currently it is available only in the United States.

It allows you to turn your boring data into beautiful and informative reports that are easy to read and understand at a moment’s glance. Currently it lets you create five reports along with unlimited editing and sharing.

Joao Correia ( Director- Data Insights at Blast Analytics & Marketing) says that “Google Data Studio marks the birth of a new era of how organizations consume, share and use analytics data to drive insights and create even greater business value.”

Google Data Studio can extract data from AdWords, Google Analytics, YouTube, BigQuery, Attribution 360 and Google Sheets to provide at a single platform.

It works like other Google Documents as you can share the reports with anyone in your contacts list and enable them to either view or edit the data. Thus it also reduces the monitoring load for the company’s senior managers who have to mail their juniors every time they want to check the report, but with Google Data Studio it’s real time editing and reporting.The work load and the efficiency of the organization is supposed to increase with the advent of Google Data Studio.

Let’s Have a Look at This Report Created Using Google Data Studio

It seems so organized, neat and not complex. The idea that we get after seeing this report is that how wonderfully we could create reports of our own and for our own organization.

Google Data Studio For Large Enterprises

Dedicated Google support and training. Support from their account team is built into the Google analytics 360 Suite. It will all be covered in your service level agreement.

On boarding

They will start with a thorough needs analysis for your business. Then they will help you get up to speed, with full support and training materials.

Ongoing training & exclusive access.

They will train your business analysts, marketing and technical staff. They’ll get priority access to new education and training, plus exclusive invitations to beta feature tests.

Secure data.

Their global infrastructure is advanced, secured, and trustworthy, so your solutions will be both powerful and protected.

Plug into Google’s entire stack.

The Google Analytics 360 Suite integrates with other Google solutions like AdWords, the Google Display Network and Google BigQuery. One can pair it with DoubleClick Bid Manager to reach you’re their best customers at the right moments with auto-optimized bidding. You could use your website data to segment high-value customers and remarket to them automatically. This is truly personal and real-time advertising — at scale.

This is how your Dashboard is going to look like (Still in the beta phase)

Guide to SEO: 10 Tips to improve the ranking of your webpage

Ranking on Google and other search engines accounts for the traffic generated online to a particular website. There are many factors which affect the ranking of a page on a search engine.

A search engine indexes your website based on the quality of your website, usefulness, title & keyword s coherence with the content, design etc.

But first you need to realize that in order to index your website on the first page of the google you need to improve the overall quality and user experience on your website.

Let’s have a look at a few tips which has helped me achieve some great results for my clients and could help you to achieve the same for yourself.

1.       Title of the page: Make sure that you have a title for your web page which should be relevant to the purpose of the page, service or your business. A title shouldn’t exceed more than 59 characters and create interest for the user in the first impression.

2.       Meta Description:  The meta description defines the overall business or services offered in not more than 160 characters specifically for the landing page. If you go beyond 160 characters then your description would be clipped and replaced with dots after the limited number of characters which might sound meaningless and nobody would click on your link even if your indexing is higher.

3.       Sitemap: Defining the sitemaps on a website is very important. They help the google bots to analyze your website and adds relevancy to the search engine optimization of your page. More importantly, it is the list of all the available pages on your website that search engines should crawl.

4.       Meta Attributes: The meta robots tag states when search engines should explore, index or follow your page. This tag can be responsible for the absence of your website in search engines index.

The "noindex" value prevents the page from being indexed and the "notfollow" value prevents the links from being tracking by search engines robots.

The tag should be placed after the <title> tag and the meta Description in the <head> tag of your HTML document.

5.       Link Canonical: A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred", version of a web page as part of search engine optimization.

The attribute link rel="canonical" enables you to avoid duplicate content. A canonical URL corresponds to the favorite version of a set of pages with a similar content (example: a product sheet found in two different categories and thus in two different links).

Determine the URL you would like to present to users and indicate it in your tag.

This tag is located after the <title>tag in the <head> of you HTML document. To use properly the canonical URL, read this Google article: https://support.google.com/webmasters/answer/139066?hl=en.

6.       Use ALT Attributes: The alt attribute gives information to search engines about the description of your image (An alternative text).

The alt attribute must be defined, so that robots get information about the description of the image in order to index it in image search engines.

It can be helpful for impaired people and will be displayed in case of problem with image loading.

Place your keywords wisely because this tag is another key to boost your SEO. The length of the textual alternative must be less than 80 characters.

7.       Optimize the number of Links associated: Too many links in a page decrease the importance of each of them. The excessive use of links can be similar to spam indexing for search engines and you would lose efficiency.

More than 100 links must be avoided. If you can't avoid it, spread your links over several pages.

8.       Title Coherence: The <title> tag must contain the main keywords used in the redaction of your page. The theme of the page in question must be clearly described.

If not, either your title is not representative of your page, or keywords of your page are not properly optimized.

Avoid default titles such as "no title", "new document", "homepage” as well as generic titles that don't reveal your keywords such as "Welcome to my website!"

9.       Keyword Density: The keyword density refers to the number of times a same word appears on a web page. The keyword density value takes into account the context and semantics related to keywords (text in bold, h1, links…).