Wednesday 27 July 2016

Google Data Studio – Features & Benefits



Create Beautiful Data Stories with Google Data Studio 360


The application is still under test and improvements are being made to the beta version of the platform. Currently it is available only in the United States.


It allows you to turn your boring data into beautiful and informative reports that are easy to read and understand at a moment’s glance. Currently it lets you create five reports along with unlimited editing and sharing.


Joao Correia ( Director- Data Insights at Blast Analytics & Marketing) says that “Google Data Studio marks the birth of a new era of how organizations consume, share and use analytics data to drive insights and create even greater business value.”


Google Data Studio can extract data from AdWords, Google Analytics, YouTube, BigQuery, Attribution 360 and Google Sheets to provide at a single platform.


It works like other Google Documents as you can share the reports with anyone in your contacts list and enable them to either view or edit the data. Thus it also reduces the monitoring load for the company’s senior managers who have to mail their juniors every time they want to check the report, but with Google Data Studio it’s real time editing and reporting.The work load and the efficiency of the organization is supposed to increase with the advent of Google Data Studio.


Let’s Have a Look at This Report Created Using Google Data Studio





It seems so organized, neat and not complex. The idea that we get after seeing this report is that how wonderfully we could create reports of our own and for our own organization.

Google Data Studio For Large Enterprises
Dedicated Google support and training. Support from their account team is built into the Google analytics 360 Suite. It will all be covered in your service level agreement.
On boarding
They will start with a thorough needs analysis for your business. Then they will help you get up to speed, with full support and training materials.

Ongoing training & exclusive access.
They will train your business analysts, marketing and technical staff. They’ll get priority access to new education and training, plus exclusive invitations to beta feature tests.

Secure data.
Their global infrastructure is advanced, secured, and trustworthy, so your solutions will be both powerful and protected.

Plug into Google’s entire stack.

The Google Analytics 360 Suite integrates with other Google solutions like AdWords, the Google Display Network and Google BigQuery. One can pair it with DoubleClick Bid Manager to reach you’re their best customers at the right moments with auto-optimized bidding. You could use your website data to segment high-value customers and remarket to them automatically. This is truly personal and real-time advertising — at scale.
This is how your Dashboard is going to look like (Still in the beta phase)



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